Impressionism, the iPhone, democracy, Uber—when we think about creativity, we most often think of things. We also narrow in on the few, those rare creators who seem to have something we lack. These tendencies quickly take us off track, perpetuating a myth and unknowingly pushing us further away from the possible. Here’s the truth: Creativity is about the possible. It’s the seed of any human advancement ever made or yet to be imagined. Most important and powerful of all, creativity is a uniquely human capacity that each of us possesses—including you. The story of creativity is the story of who we are, a story still unfolding. It’s time we come to understand it and learn how each of us can contribute our verse. It’s time we understand this language of man and learn to
speak creativity. The Language of Man provides more than needed understanding; it offers a powerful framework for creating. If you want to create or innovate, this book is indispensable.