Think creativity is something reserved for a select, chosen few? Think it’s a natural talent, either you have it or you don’t? Think again! Prepare to have your preconceived notions about creativity shattered as you learn just how much innate, creative talent you truly possess. You’ll begin by redefining creativity, then proceed to learn about those things that keep you away from your true creative potential – the dreaded Enemies of Creativity.You’ll then explore all the myriad ways you can apply creativity to every aspect of your personal and professional life, including tips and tricks to enhance your creative thinking and output.Written by a published composer who has made creativity his life for more than a decade, The General Theory of Creativity is the handbook you need to embrace your own creativity and unlock your full creative potential!