A look into what lies behind creativity from one of the advertising industry’s leading players
Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world―from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.
From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
75+ color illustrations
From the perspective of many who have sought professional help in this area, Geoff Hegarty’s book, ‘Creativity: Discovering the Power of your Creativity,’ is a valuable resource for learning more about “the Creative Mind.” While all writers should be well versed in the skills necessary to write effectively, we feel that those who are most familiar with writing and their own creative potential are best suited to read and review this book.
In this comprehensive book, Hegarty discusses the essential part played by the creative process in the development of innovative process and in the creation of meaningful literature. For many, the process that they use every day is not necessarily the same as that used by great authors. Even writers who use the same method in writing their work may employ a different method to reflect the author’s creativity. Hegarty suggests that the process through which writers develop their own creative ideas can be improved.
Human beings have a unique ability to adapt to challenges. The history of human culture is full of stories of individuals who have changed the course of their own cultures through the implementation of new and innovative thinking. For many, finding creative inspiration can be a daily occurrence. For others, the idea of “creative inspiration” seems like an oxymoron. Geoff Hegarty attempts to define and explain the concept of creativity and how this concept applies to the creative process.
What does it mean to say that a writer can be inspired by creative inspiration? It means that the writer has a vivid imagination and an appetite for learning new things. The more easily the writer learns to use his imagination, the more easily he can think about the ways that his imagination can help create the ideas that will take him into new places. Hegarty describes the process of developing creative ideas and outlines how to make those ideas a reality.
In addition to discussing the creative process, Hegarty discusses how writers and readers alike can improve their ability to use their imagination to create meaningful works of art. Writing a short story or a novel, can help the writer see things from other people’s point of view. Hegarty shows how readers can do the same thing, creating a broader reading experience for all. When the reader and the writer to see things from different perspectives, the reader becomes more sensitive to other perspectives.
The author also presents the opportunity for authors to be proactive in developing creative opportunities within their own worlds. The reader can serve as a catalyst for the writer to explore and articulate his own creative ideas. A writer who discovers that his reader is interested in telling his story can use that interest to start a conversation. As Hegarty explains, even in an oral presentation, the writer’s own personality and communication style can serve as a catalyst for the development of creative ideas.
What does it mean to “spark creativity?” In the chapter on spark, Hegarty tells the story of a child whose mother was having difficulty breastfeeding her child. The mother put a post in the baby’s crib, telling the child, “I love you.” This child was a creative genius.
Reading and writing can also serve as tools in the creative process. Even though the writer does not have a full understanding of the creative process, he or she can still use these tools to help develop ideas that were not always obvious to the writer. The author provides a wealth of valuable information for those who seek to improve their own creative abilities. We hope that individuals, both amateur and professional, will find this book useful in their own efforts to improve their creative capabilities.