Wednesday , May 27th 2020
    Self Help Books With A Creativity Focus

Creative Zing!: Spark Your Creativity _ and Powerfully Present Your Ideas!

Product Features:

    Creativity is a highly valued resource in the business world, fueling innovation, boosting morale and providing differentiation. A survey by IBM of more than 1500 chief executive officers ranked creativity as the number one factor for future business success—even above vision, integrity and management discipline. And 82 percent of…
Price as on: 2020-02-25 21:35:04
14.99  

Product Description

Creativity is a highly valued resource in the business world, fueling innovation, boosting morale and providing differentiation. A survey by IBM of more than 1500 chief executive officers ranked creativity as the number one factor for future business success—even above vision, integrity and management discipline. And 82 percent of executives surveyed by Forrester Consulting showed that 82 percent of executives agreed that companies benefit from creativity with greater market share and increased revenues. The good news is that creativity is a natural resource, inherent in all humans. But the concerning and challenging news is that personal creativity is commonly confined and diluted by external and internal factors, such as budgets and deadlines, criticism and doubt. Consequently, individuals and teams too often dwell in a Zombie Zone of boredom and weak ideas or in the Zigzag Zone of confusion and non-productive ideas. “Creative Zing!” helps readers move out of those zones and bring their creativity into the Zing Zone of strong, consistent ideas and successful expression of those ideas. And by thriving in a creative Zing Zone, readers can have a more imaginative, fulfilling life. The book is formatted as powerful, digestible single-page messages for busy, attention-challenged designers, writers, marketers, product developers and professionals in other creative fields. “Creative Zing!” is the only book in the creativity genre that deals with both how to generate more ideas AND how to effectively present those ideas to decision makers . Using a framework of five Es — Explore, Experiment, Exhale, Examine, Express — “Creative Zing!” provides 75 quick-hitting, real-world essays on ways to ignite creativity, spark ideas and bring those ideas to reality. The book is filled with how-to advice, quotes and examples to inspire readers and provide techniques they can start using the very next day. Brian Collins — named by “Fast Company” as one of five Master of Design — says, “Creative Zing!” is an “eye-opening guidebook for someone just starting out on their way to a meaningful creative life or someone who wants to find their way back to one.” Andy Brenits, president of InSource, a professional association for creative leadership, says, “The inspiration on these pages is like a personal pep talk from the master of pitching ideas.” Stefan Mumaw, another creativity author and speaker, says, “Sam doesn’t just provide sound counsel but translates it into applicable action. I’m better because of this book. I don’t know how anyone who reads it wouldn’t be.” And Andy Epstein, another thought leader in design and author of “The Corporate Creative,” say, “Sam’s book offers real-world tactical advice and activities to jolt us into the creative action of not only coming up with ideas, but also how t make them real and sell them with passion and commitment.”